Hi! In case we haven’t met before, I am

Héctor Calaza

Some developers have called me (affectionately, I hope) zebra-painter, postit-sticker or pixel-mover. I think they overestimate me. I’m really just the...

Product Designer

About me

10+ years turning “we’ll figure out the UX later” into products that ship. I specialize in design systems and the messy, high-stakes stuff underneath (fintech, insurance, telecom, renewables, public services).

I’ve worked with teams in Spain, the US, UK and Germany, usually as the person translating between designers, developers and whoever’s asking “but why does this take so long.” Research, interaction design, information architecture. I build the parts that keep working after I leave the project.

Services

Design Systems

The throughline in everything I do (the components, tokens and rules that keep a product consistent long after everyone’s forgotten why).

Product & Interaction Design

Research, flows, prototypes. Turning messy requirements into screens people don’t have to think about.

Information Architecture

Making complex, regulated products (fintech, insurance, telecom) navigable, for users and for whoever inherits the project after me.

Also in the toolkit: user research, service design, documentation, roadmapping, AI-assisted prototyping. The usual suspects, just not the headline.

My work

I usually land in the middle of things: a product already running, a team already busy and a deadline already late. I work side by side with in-house teams and other freelancers, and I leave behind something they can keep building on.

The receipts (actual case studies, not just my word for it) live on the work page.

Contact me

If you’ve taken a liking to me and want to get in touch, or maybe just tell me how you’re doing, or share your thoughts on Romanesque chapels in French Brittany or your theories about Area 51, or even better (hopefully this is the case 🤞), you want to contact me for professional reasons, such as giving talks or conferences, etc.

Please, I invite you to write to me via email, through my LinkedIn profile, or to schedule a meeting with me.